How to write a public service announcement

Reading this article on how to create a effective public service announcement taught me a few things. I am not a very creative person but this should not stop me from creating an effective PSA announcement. When  creating a PSA you need to have a clear concise goal of what you are trying to accomplish with this PSA.  The goal is to get someone to take a specific action. During the remainder of the process, you must ask yourself if the topic is important enough to address, only talk about the results, use real language, emotion, make it personal. 

Two PSA's: 

The Girl Effect PSA

http://www.youtube.com/watch?v=WIvmE4_KMNw

I liked the Girl Effect video because of the simplistic video content it had. The simple words on the screen that displayed a powerful message. This would be great for my capstone because it is simple enough that I can relate to people. 

The Mexican Red Rump Tarantula 

I liked this video because it was more instructional and informational. I think this will help me capture my audience more.

My PSA:

1) My key points are going to define my problem, the results prior that lead to the problem, and the solution. 

2) Powerpoint and iMovie

3) I will do something similar to the Girl Effect

4) I will start of by talking about my problem and the relationships between the doctor, patient, and pharmaceutical companies. Then I will conclude an ongoing solution.